| 000 | 01164nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250903123533.0 | ||
| 008 | 220105b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781625274496 | ||
| 040 | _cSUI | ||
| 082 |
_a658.4012 _bKIM |
||
| 100 | _aKim, Chan W. | ||
| 245 |
_aBlue ocean strategy: _bhow to create uncontested market space and make the competition irrelevant |
||
| 260 |
_aBoston, Massachusetts: _bHarvard Business Review Press, _c2015 |
||
| 300 | _axxviii, 287p. | ||
| 520 | _a"Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape. | ||
| 650 | _aMarket segmentation | ||
| 650 | _aNew products | ||
| 700 | _aMauborgne, Renee | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c39352 _d39352 |
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