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1.
The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester. by Series: Applying social psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi TMH 2010
Availability: Items available for reference: Institute of Arts & Humanties: Not for loan (1)Call number: 306.3.

2.
Consumer Behavior : Concepts and Applications by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill, c1993
Availability: Items available for reference: Institute of Management Studies: Not for loan (4)Call number: 658.834 2, ...