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Mastering Data Mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

By: Contributor(s): Material type: TextTextLanguage: Spanish New Delhi Wiley Computer Publishing, 2012Description: xviii, 494 páginas : ilustraciones ; 24 cmISBN:
  • 0471331236
  • 9780471331230
Subject(s): DDC classification:
  • 658.802
Contents:
C.1 Data Mining in Context -- C.2 Why Master the Art? -- C.3 Data Mining Methodology: The Virtuous Cycle Revisited -- C.4 Customers and therir Lifecycles -- C.5 Data MIning Techniques and Algorithms -- C.6 Data, Data Everywhere -- C.7 Building Effective Predictive Models -- C.8 Taking Control: Setting Up a Data Mining Environment -- C.9 Who Needs Bag Balm and Pants Stretchers -- C.10 Who Gets What? Building a Beste Next Offer Model for an Online Bank -- C.11 Please Don't Go! Churn Modelling in Wireless Communication -- C.12 Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry -- C.13 Who is Buying What? Getting to Know Supermarket Shoppers -- C.14 Waste Not, Want Not: Improving Manufacturing Processes -- C.15 The Societal Context: Data Mining and Privacy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Reference Institute of Engineering & Technology IIIrd Floor Book Shelves 18 Not for loan 18549
Books Books Institute of Engineering & Technology IInd Floor RACK B11 COMPUTER SCIENCE ENGINEEING Available 18550
Books Books Institute of Engineering & Technology IInd Floor RACK B11 COMPUTER SCIENCE ENGINEEING Available 19113
Books Books Institute of Engineering & Technology IInd Floor RACK B11 COMPUTER SCIENCE ENGINEEING Available 19114

Contiene índice.

C.1 Data Mining in Context -- C.2 Why Master the Art? -- C.3 Data Mining Methodology: The Virtuous Cycle Revisited -- C.4 Customers and therir Lifecycles -- C.5 Data MIning Techniques and Algorithms -- C.6 Data, Data Everywhere -- C.7 Building Effective Predictive Models -- C.8 Taking Control: Setting Up a Data Mining Environment -- C.9 Who Needs Bag Balm and Pants Stretchers -- C.10 Who Gets What? Building a Beste Next Offer Model for an Online Bank -- C.11 Please Don't Go! Churn Modelling in Wireless Communication -- C.12 Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry -- C.13 Who is Buying What? Getting to Know Supermarket Shoppers -- C.14 Waste Not, Want Not: Improving Manufacturing Processes -- C.15 The Societal Context: Data Mining and Privacy

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