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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts: Harvard Business Review Press, 2015Description: xxviii, 287pISBN:
  • 9781625274496
Subject(s): DDC classification:
  • 658.4012 KIM
Summary: "Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.
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Holdings
Item type Current library Call number Status Barcode
Reference Reference Institute of Management Studies 658.4012 (Browse shelf(Opens below)) Not for loan 32515
Books Books Institute of Management Studies 658.4012 (Browse shelf(Opens below)) Available 32516
Books Books Institute of Management Studies 658.4012 (Browse shelf(Opens below)) Available 32517
Books Books Institute of Management Studies 658.4012 (Browse shelf(Opens below)) Available 32518
Books Books Institute of Management Studies 658.4012 (Browse shelf(Opens below)) Available 32519

"Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.

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