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1.
MARKETING MANAGEMENT by Series: . -
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI 2006
Availability: Items available for loan: Institute of Management Studies (28)Call number: 658.8, ... Items available for reference: Institute of Management Studies: Not for loan (1)Call number: 658.8. Not available: Institute of Management Studies: Checked out (1).

2.
STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY by Series: . -
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE -HALL OF INDIA 2007
Availability: Items available for loan: Institute of Management Studies (1)Call number: 658.82. Items available for reference: Institute of Management Studies: Not for loan (1)Call number: 658.82.

3.
MARKETING MANAGEMENT : A South Asian Perspective by Series: . -
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PEARSON EDUCATION 2006
Availability: Items available for loan: Institute of Management Studies (9)Call number: 658.8, ... Items available for reference: Institute of Management Studies: Not for loan (1)Call number: 658.8.

4.
Marketing Management by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2007
Availability: Not available: Institute of Management Studies: Checked out (1).

5.
Marketing Management by
Edition: 16th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education services Pvt.Ltd. 2022
Availability: Items available for loan: Institute of Management Studies (15)Call number: 658.8, ... Items available for reference: Institute of Management Studies: Not for loan (2)Call number: 658.8, ... Not available: Institute of Management Studies: Checked out (1). Institute of Management Studies: In transit (2).