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Consumer Behavior : Concepts and Applications

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: Chennai McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:
  • 9780070473812
Subject(s): DDC classification:
  • 658.834 2
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Institute of Management Studies IIIrd Floor Book Shelves 30 658.834 2 (Browse shelf(Opens below)) Not for loan 29377
Reference Reference Institute of Management Studies Rack M1 658.834 2 (Browse shelf(Opens below)) Not for loan 29378
Reference Reference Institute of Management Studies Rack M1 658.834 2 (Browse shelf(Opens below)) Not for loan 29379
Reference Reference Institute of Management Studies Rack M1 658.834 2 (Browse shelf(Opens below)) Not for loan 29380

Includes bibliographical references (p. 733-782) and index.

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