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1.
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by Series: . -
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW- HILL 2006
Availability: Items available for loan: Institute of Management Studies (3)Call number: 658.809, ... Items available for reference: Institute of Management Studies: Not for loan (1)Call number: 658.809. Not available: Institute of Management Studies: In transit (1).

2.
SERVICES MARKETING : Integrating Customer Focus Across The Firm by Series: . -
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TMH 2011
Availability: Items available for loan: Institute of Management Studies (4)Call number: 658.809, ... Not available: Institute of Management Studies: In transit (1).