TY  - BOOK
AU  - Kim, Chan W. 
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.4012 
PY  - 2015///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Market segmentation
KW  - New products
N2  - "Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape
ER  -