TY  - BOOK
AU  - KOTLER, PHILIP
AU  - JHA, MITHILESHWAR
AU  - KELLER, KEVIN LANE
AU  - KOSHY, ABRAHAM
TI  - Marketing Management
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
ER  -