TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
TI  - Crafting and Executing Strategy The Quest for Competitive Advantage Concepts & Cases
SN  - 9780070600898
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - TMH
ER  -