TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon S.
TI  - Mastering Data Mining: the art and science of customer relationship management 
SN  - 0471331236
U1  - 658.802 
PY  - 2012///
CY  - New Delhi
PB  - Wiley Computer Publishing
KW  - Mercadeo
KW  - Minería de datos
KW  - Redes de computadores en empresas
N1  - Contiene índice; C.1 Data Mining in Context -- C.2 Why Master the Art? -- C.3 Data Mining Methodology: The Virtuous Cycle Revisited -- C.4 Customers and therir Lifecycles -- C.5 Data MIning Techniques and Algorithms -- C.6 Data, Data Everywhere -- C.7 Building Effective Predictive Models -- C.8 Taking Control: Setting Up a Data Mining Environment -- C.9 Who Needs Bag Balm and Pants Stretchers -- C.10 Who Gets What? Building a Beste Next Offer Model for an Online Bank -- C.11 Please Don't Go! Churn Modelling in Wireless Communication -- C.12 Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry -- C.13 Who is Buying What? Getting to Know Supermarket Shoppers -- C.14 Waste Not, Want Not: Improving Manufacturing Processes -- C.15 The Societal Context: Data Mining and Privacy; Inteligencia de negocios	

ER  -