TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Gremier,Dwayne D.
AU  - Bitner,Mary Jo
TI  - SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9780070660076
U1  - 658.809 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MCGRAW- HILL
ER  -