Keller,Kevin Lane <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY 

 - 2nd 
 - NEW DELHI  PRENTICE -HALL OF INDIA  2007 
 - 788p. 
 -  - .
<br/><br/><label>ISBN: </label>9788120323094 
<br/><br/><label>Dewey Class. No.: </label>658.82