TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE
SN  - 00702536764
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI 
PB  - TATA MCGRAW- HILL
ER  -