Belch,George E. <br/><br/>
ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 6th 
 - NEW DELHI   TATA MCGRAW- HILL  2006 
 - 779p. 
 -  - .
<br/><br/><label>ISBN: </label>00702536764 
<br/><br/><label>Dewey Class. No.: </label>659.1