Kapferer,Jean-Noel <br/><br/>
STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term 

 - 2nd 
 - NEW DELHI  KOGAN PAGE  2006 
 - 443p. 
 -  - .
<br/><br/><label>ISBN: </label>9788176491327 
<br/><br/><label>Dewey Class. No.: </label>658.82