TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - ADVERTISING MANAGEMENT
SN  - 8177588508
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
ER  -