Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

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Material type: Text

TextPublication details: Homewood, Ill. : Irwin, 1989.Edition: 7th edDescription: xv, 816 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Institute of Engineering & Technology Rack P4	658.83 (Browse shelf(Opens below))	Not for loan		780

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Includes bibliographical references and index.

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