Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By:

Kim, Chan W

Contributor(s):

Mauborgne, Renee

Material type: Text

TextPublication details: Boston, Massachusetts: Harvard Business Review Press, 2015Description: xxviii, 287pISBN:

9781625274496

Subject(s):

DDC classification:

658.4012 KIM

Summary: "Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Institute of Management Studies	658.4012 (Browse shelf(Opens below))	Not for loan	32515
Books	Institute of Management Studies	658.4012 (Browse shelf(Opens below))	Available	32516
Books	Institute of Management Studies	658.4012 (Browse shelf(Opens below))	Available	32517
Books	Institute of Management Studies	658.4012 (Browse shelf(Opens below))	Available	32518
Books	Institute of Management Studies	658.4012 (Browse shelf(Opens below))	Available	32519

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"Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.

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