Blue ocean strategy: (Record no. 39352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250903123533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220105b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781625274496 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SUI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, Chan W. |
| 245 ## - TITLE STATEMENT | |
| Title | Blue ocean strategy: |
| Remainder of title | how to create uncontested market space and make the competition irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts: |
| Name of publisher, distributor, etc. | Harvard Business Review Press, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 287p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | 2025-09-03 | Landmark, The Book Store, Bhopal | 1499.00 | /GST-IN/190 (06/08/2025) | 658.4012 | 32515 | 2025-09-03 | 1499.00 | 2025-09-03 | Reference | |||||
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | 2025-09-03 | Landmark, The Book Store, Bhopal | 1499.00 | /GST-IN/190 (06/08/2025) | 658.4012 | 32516 | 2025-09-03 | 1499.00 | 2025-09-03 | Books | |||||
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | 2025-09-03 | Landmark, The Book Store, Bhopal | 1499.00 | /GST-IN/190 (06/08/2025) | 658.4012 | 32517 | 2025-09-03 | 1499.00 | 2025-09-03 | Books | |||||
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | 2025-09-03 | Landmark, The Book Store, Bhopal | 1499.00 | /GST-IN/190 (06/08/2025) | 658.4012 | 32518 | 2025-09-03 | 1499.00 | 2025-09-03 | Books | |||||
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | 2025-09-03 | Landmark, The Book Store, Bhopal | 1499.00 | /GST-IN/190 (06/08/2025) | 658.4012 | 32519 | 2025-09-03 | 1499.00 | 2025-09-03 | Books |