STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY (Record no. 30564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240920152725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170504s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120323094 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | sage library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 9 (RLIN) | 2054 |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PRENTICE -HALL OF INDIA |
| Place of publication, distribution, etc. | NEW DELHI |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | IIIrd Floor Book Shelves 12 | 2017-05-04 | "JAIN SON BOOK SHOP , INDORE" | 350.00 | 10:8:2007 | 658.82 | M-3059 | 2024-04-01 | 350.00 | 2017-05-04 | Reference | ||||||
| Dewey Decimal Classification | Institute of Management Studies | Institute of Management Studies | Rack L6 | 2017-05-04 | "JAIN SON BOOK SHOP , INDORE" | 350.00 | 10:8:2007 | 658.82 | M-3060 | 2025-01-08 | 350.00 | 2017-05-04 | Books | 2 | 2024-09-20 |