ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 30469)

MARC details
000 -LEADER
fixed length control field 00544nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221128140330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170504s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 00702536764
040 ## - CATALOGING SOURCE
Transcribing agency sage library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch,George E.
9 (RLIN) 2081
245 ## - TITLE STATEMENT
Title ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. TATA MCGRAW- HILL
Place of publication, distribution, etc. NEW DELHI
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 779p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Number of part/section of a work -
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 2082
Personal name Belch,Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date last checked out
    Dewey Decimal Classification     Institute of Management Studies Institute of Engineering & Technology Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2971 2024-04-01 425.00 2017-05-04 Books 1 2022-11-28
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies IIIrd Floor Book Shelves 12 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2964 2024-04-01 425.00 2017-05-04 Reference    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2965 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2966 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2967 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2968 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2969 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2970 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2972 2024-04-01 425.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L4 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 425.00 1:5:2007 659.1 M-2973 2024-04-01 425.00 2017-05-04 Books