STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term (Record no. 30430)

MARC details
000 -LEADER
fixed length control field 00499nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230130141505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170504s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788176491327
040 ## - CATALOGING SOURCE
Transcribing agency sage library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer,Jean-Noel
9 (RLIN) 2132
245 ## - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE
Place of publication, distribution, etc. NEW DELHI
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 443p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Number of part/section of a work -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date last checked out
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies IIIrd Floor Book Shelves 21 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2925 2024-04-01 395.00 2017-05-04 Reference    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2926 2023-12-19 395.00 2017-05-04 Books 1 2023-01-30
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Departmental Library MBA 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2927 2024-03-30 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2928 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2929 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2930 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2931 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2932 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies Institute of Management Studies Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2933 2024-04-01 395.00 2017-05-04 Books    
    Dewey Decimal Classification     Institute of Management Studies SAGE UNIVERSITY CENTRAL LIBRARY Rack L6 2017-05-09 "JAIN SON BOOK SHOP , INDORE" 395.00 1:5:2007 658.82 M-2934 2024-04-01 395.00 2017-05-04 Books 1 2023-01-12