Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Kim, Chan W.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston, Massachusetts: Harvard Business Review Press, 2015 - xxviii, 287p.
"Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.
9781625274496
Market segmentation
New products
658.4012 / KIM
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Boston, Massachusetts: Harvard Business Review Press, 2015 - xxviii, 287p.
"Blue Ocean Strategy," a global phenomenon with 3.5 million copies sold, challenges traditional notions of strategic success. It advocates for creating new market spaces ("blue oceans") rather than competing in overcrowded markets ("red oceans"). Updated with fresh content, the book offers principles and tools for organizations to make competition irrelevant and seize new opportunities. The expanded edition includes new chapters addressing common reader questions, making it a comprehensive guide to navigating today's business landscape.
9781625274496
Market segmentation
New products
658.4012 / KIM