The social psychology of consumer behaviour /

Bagozzi, Richard P.

The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester. - New Delhi TMH 2010. - x, 222 p. : ill. ; 24 cm. - Applying social psychology .

Includes bibliographical references (p. [177]-214) and indexes.

9780070700598 9780335207237 0335207227 (pbk.) 9780335207220 (pbk.)

2001056007

GBA2-56851


Consumption (Economics)--Social aspects.
Consumer behavior.
Consumers--Psychology.

HB801 / .B267 2002

306.3