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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Zeithaml,Valarie A.

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4th - NEW DELHI TATA MCGRAW- HILL 2006 - 743 p. - - .

ISBN: 9780070660076

Dewey Class. No.: 658.809

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