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STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY

Keller,Kevin Lane

STRATEGIC BRAND MANAGEMENT : BUILDING,MEASURING,AND MANAGING BRAND EQUITY - 2nd - NEW DELHI PRENTICE -HALL OF INDIA 2007 - 788p. - - .

ISBN: 9788120323094

Dewey Class. No.: 658.82

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