ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Belch,George E.
ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 6th - NEW DELHI TATA MCGRAW- HILL 2006 - 779p. - - .
00702536764
659.1
ADVERTISING AND PROMOTION : AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 6th - NEW DELHI TATA MCGRAW- HILL 2006 - 779p. - - .
00702536764
659.1