STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term
Kapferer,Jean-Noel
STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term - 2nd - NEW DELHI KOGAN PAGE 2006 - 443p. - - .
9788176491327
658.82
STRATEGIC BRAND MANAGEMENT : Creating and Sustaining Brand Equity Long Term - 2nd - NEW DELHI KOGAN PAGE 2006 - 443p. - - .
9788176491327
658.82